notes
Writing about SEO and how search actually works.
Field notes from technical audits, log files and AI answer engines. No listicles, no 'ultimate guides' — the parts that actually changed a result.
Technical SEO: The Complete Guide
Search optimization doesn't start with keywords — it starts with site architecture.
Crawling & Indexation
Search bots crawl billions of pages daily. If your internal linking is weak, parts of your content may never get indexed at all.
Audit your robots.txt
Configure an XML sitemap
Eliminate redirect chains
Page Speed
Core Web Vitals aren't a suggestion — they're a ranking factor. LCP, INP, and CLS directly affect your positions.
Structured Data
Schema.org markup helps search engines understand page context and generate rich snippets in the results.
One letter a month. Only when there is something worth shipping.
Technical findings, tests that failed, and what changed in AI search — written for people who read the docs.
SEROKUZE
