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notes

Writing about SEO and how search actually works.

Field notes from technical audits, log files and AI answer engines. No listicles, no 'ultimate guides' — the parts that actually changed a result.

featured Jul 2026

Crawl budget is a routing problem, not a quota

Why faceted navigation quietly eats a quarter of your indexation — and the log-file workflow that proves it to a sceptical engineering team.

9 min read
$ grep Googlebot access.log | wc -l
412908
$ ./crawl-share.sh --by-template
facets 68% · products 19% · docs 8%
$ _
ai search Jun 2026

What LLMs actually cite from a SaaS website

A study of 40 B2B products: which page types get quoted in AI answers and which get paraphrased into nothing.

12 min read
process May 2026

The SEO ticket developers don't reject

Anatomy of a spec that passes sprint planning: selectors, acceptance criteria, and a rollback plan.

7 min read
technical Apr 2026

Rendering budgets: when SSR stops paying for itself

Measuring what Googlebot actually renders on a JS-heavy hosting site — and where hydration costs indexation.

10 min read
strategy Mar 2026

Category pages for products nobody searches for yet

Demand creation in infrastructure niches: building the query before the query exists.

8 min read
technical Feb 2026

hreflang at 40,000 URLs without a spreadsheet

A generation pipeline that survives releases, plus the four errors that break clusters silently.

11 min read
links Jan 2026

Link acquisition that survives a core update

What earned placements in technical media have in common — and what the outreach template gets wrong.

9 min read
Showing 6 of 10

One letter a month. Only when there is something worth shipping.

Technical findings, tests that failed, and what changed in AI search — written for people who read the docs.

SEROKUZE
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412908
$ ./crawl-share.sh --by-template
facets 68% · products 19% · docs 8%
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